PORTFOLIO

BRANDING

BASELAYER
LOGO RE-DESIGN & DESIGN GUIDELINES

OBJECTIVE: Create a new logo that is more scalable, recognizable, and impactful than the previous one. Create a completely new and comprehensive Design Style Guide that introduces new colors, fonts, and guidelines that are more flexible for always evolving desktop and mobile applications.

THE PLANETARY SOCIETY
LOGO UPDATE, STYLE GUIDE, & BRAND FILTER

OBJECTIVE: Update TPS logo, colors, fonts, and create design guidelines to present The Planetary Society in a more modern and sophisticated style.

Create a new energizing color palette relevant to space advocacy for use in business and marketing applications. Provide new font selections for day-to-day use applications, formal events, and children’s outreach. Also, create concept designs for future print and digital merchandise applications.